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Search engine optimization (SEO) is crucial for every website to rank higher in search engine results pages (SERPs) and drive traffic to your site. On-page SEO is fundamental to your overall SEO strategy, including optimizing your web pages’ Content and HTML source code. However, many websites make common on-page SEO mistakes that hurt rankings and traffic. This blog will discuss the seven common on-page SEO mistakes you must make in 2023.

7 Common On-Page SEO Mistakes You Need to Avoid in 2023

1. Keyword Stuffing

One of the most common on-page SEO mistakes is keyword stuffing. This refers to stuffing your Content with too many keywords to manipulate search engine rankings. This not only looks spammy but also hurts the user experience.

2. Duplicate Content

Duplicate Content is when the same Content appears on multiple pages of your website or other websites. It confuses search engines about which page to rank higher and can result in lower rankings.

3. Poor Page Titles and Meta Descriptions

Your page titles and meta descriptions are critical on-page SEO elements that tell search engines and users what your page is about. Poorly written or generic titles and meta descriptions can hurt your click-through rates and rankings.

4. Ignoring Header Tags

Header tags (H1, H2, H3, etc.) help structure your Content and make it easier for search engines to understand. Ignoring or misusing header tags can make it more complicated for search engines to crawl and understand your Content, leading to lower rankings.

5. Slow Page Speed

Page speed is critical in on-page SEO. Slow-loading pages can result in high bounce rates, poor user experience, and lower rankings. Images, videos, and other media files can slow your page speed, so optimize them.

Broken links, or links that lead to dead pages, create a bad user experience and hurt your SEO. They prevent search engines from crawling and indexing your site and can result in lower rankings.

7. Not Mobile-Friendly

With most internet users browsing on mobile devices, having a mobile-friendly website is crucial for your SEO. Websites not optimized for mobile devices have lower rankings and a higher bounce rate.

7 Common On-Page SEO Mistakes You Need To Avoid In 2023

How These Mistakes Can Impact Your Rankings:

Making these common on-page SEO mistakes can negatively impact your rankings in several ways:

  • Lower rankings: Keyword stuffing, duplicate Content, and ignoring header tags can all hurt your rankings by confusing search engines about your content’s relevance.
  • Decreased click-through rates: Poor page titles and meta descriptions can result in lower click-through rates, which, in turn, can hurt your rankings.
  • High bounce rates: Slow page speed, broken links, and the need to be mobile-friendly can result in a high bounce rate, hurting your rankings.

Neglecting Image Optimization

Images play a crucial role in enhancing the visual appeal of your website and keeping your visitors engaged. However, optimizing your images for search engines can help your on-page SEO efforts. The two most common mistakes related to image optimization are:

Not compressing the images

Large image files can significantly slow your website’s loading speed, affecting user experience and search engine rankings. Make sure to compress your images without losing quality to reduce their size.

Not using alt tags

Alt tags help search engines understand the Content of your images and improve your website’s accessibility. You need to use them to rank your website in image search results.

Poor Content Structure

Organizing your Content clearly and concisely makes it easier for your visitors to navigate your website and helps search engines understand your Content better. However, many website owners neglect content structure and make the following mistakes:

Not using headings properly

Headings (H1, H2, H3, etc.) break your Content into sections, making it easier for readers to understand. However, incorrectly using them can confuse search engines and hurt your rankings. Use only one H1 heading per page and include other headings where appropriate.

Using walls of text

Long paragraphs without breaks can be intimidating for readers and search engines. Make sure to break up your Content into short paragraphs and use bullet points, lists, and images to make it more visually appealing.

Ignoring Mobile Optimization

Mobile optimization has become an essential aspect of on-page SEO, with mobile devices accounting for over half of all website traffic worldwide. Failing to optimize your website for mobile can result in poor user experience, high bounce rates, and lower search engine rankings. The two most common mobile optimization mistakes are:

Not having a responsive design: Responsive design means that your website adjusts its layout and Content to fit different screen sizes, making it easy for users to navigate and read your Content on any device.

Not optimizing for page speed: Mobile users expect fast-loading websites, and search engines prioritize sites with better loading speeds. Optimize your website for mobile page speed by minimizing HTTP requests, compressing images, and using browser caching.

7 Common On-Page SEO Mistakes You Need To Avoid In 2023

Tips for Identifying and Fixing On-Page SEO Issues

Now that you know the most common on-page SEO mistakes to avoid, how do you identify and fix them? Here are some tips to help you get started:

Conduct a Site Audit

Conducting a site audit is the first step in identifying on-page SEO issues. It will help you identify technical issues, broken links, or other problems that may harm your SEO. Many tools are available to help you conduct a site audit, including SEMrush, Ahrefs, and Screaming Frog.

Use Google Search Console

Google Search Console is a free tool that can help you identify on-page SEO issues. It can show you which pages have errors, which keywords you rank for, and how many clicks and impressions your pages receive. You can also use Google Search Console to submit sitemaps and monitor your website’s performance in search results.

Analyze Your Content

Make sure to analyze your Content for on-page SEO issues regularly. It includes checking for duplicate Content, missing meta tags, and broken links. Use tools like Yoast SEO or SEOPress to help you optimize your Content and identify any issues.

Keep Up With Best Practices

On-page SEO best practices constantly evolve, so staying up-to-date with the latest trends and techniques is essential. Follow SEO blogs and stay informed about any updates or changes to search engine algorithms.

Best Practices for Avoiding On-Page SEO Mistakes in 2023

  • Now that you’re aware of the standard on-page SEO mistakes to avoid, here are some best practices to help you avoid them in 2023:
  • Conduct a comprehensive website audit to promptly identify and fix any on-page SEO issues.
  • Create high-quality and engaging content that provides value to your target audience.
  • Optimize your website for mobile devices to provide a seamless user experience across all devices.
  • Use header tags (H1, H2, H3, etc.) to structure your Content and make it easy to read.
  • Optimize your images by compressing them and using descriptive alt text.
  • Monitor your website’s performance regularly and adapt your strategy accordingly.
7 Common On-Page SEO Mistakes You Need To Avoid In 2023


Avoiding on-page SEO mistakes is essential to ensure your website performs well in search engines. You can optimize your website for the best possible performance by implementing best practices and avoiding common errors. Remember to conduct regular audits and adapt your strategy to stay ahead of the competition in 2023.