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Every minor detail matters regarding search engine optimization for your website. The URL structure of your website is one of the most crucial yet sometimes disregarded aspects of SEO. Your search engine rankings can be significantly impacted by your URL structure, which can ultimately increase visitors to your website.

Creating an SEO-friendly URL structure will help you rank higher in search engine results pages (SERPs) and increase your overall online visibility. In this post, we’ll examine the best techniques for doing this.

Why SEO-friendly URL structure Matters 

Several factors make having an SEO-friendly URL structure crucial. First off, it might make it simpler for search engines to index and rank your pages by helping them comprehend the content of your website. Second, by streamlining navigation and making your website more organized, an SEO-friendly URL layout can enhance user experience. Finally, an SEO-friendly URL structure can increase your website’s exposure in search engine results pages (SERPs), resulting in more visitors and, eventually, more success for your company online.

URLs are a tool that search engines employ to interpret the content of a web page. By examining the URL structure, search engines can gather crucial data about a page, such as its topic, relevancy, and position within the website’s hierarchy. An SEO-friendly URL structure can aid search engines in comprehending the content of your website, which could result in better indexing and higher rankings in search results.

An SEO-friendly URL layout can boost user experience and search engine exposure. Users may better grasp the content of a page and navigate your website using compact, descriptive, and readable URLs. Make your website more structured and user-friendly, making it easier for users to navigate and more engaging by structuring your URLs in a hierarchical structure and using subfolders to gather relevant material.

Finally, a URL structure optimized for search engines can increase the visibility of your website in search engine results pages (SERPs). SEO-friendly URL structure can help your pages rank better in search results, bringing more visitors to your website and eventually boosting your company’s online success. You can develop URLs that are more likely to be clicked on by users looking for content connected to your website by including pertinent keywords in your URLs, utilizing hyphens to separate words, avoiding stop words, and avoiding needless characters.

Best Practices for Creating SEO-Friendly URL structure

How to Optimize Your URLs for Better Search Rankings

Keep your URLs concise and descriptive.

The first rule for making search engine-friendly URLs is to keep them brief and descriptive. People and search engines may need help understanding an excessively complicated and long URL. It’s best to make your URLs succinct and straightforward while including enough pertinent keywords to capture the page’s content completely.

For example, instead of using a long URL like “https://www.example.com/blog/2023/03/01/article123456”, you can use a shorter and more descriptive URL like “https://www.example.com/blog/seo-friendly-url-structure”.

Use hyphens to separate words.

Using hyphens rather than underscores or other characters to divide words in URLs is crucial. Underscores and other letters can be read as part of the same word, whereas search engines view hyphens as word separators.

For example, a URL like “https://www.example.com/my_product” could be interpreted by a search engine as “myproduct”, while a URL like “https://www.example.com/my-product” is more clearly understood as “my product”.

Do not use stop words.

Stop words are typical terms like “a,” “an,” “the,” and “in” that search engines typically overlook. They can lengthen and become less descriptive if you use them in your URLs, hurting your search engine rankings.

For example, instead of using a URL like “https://www.example.com/the-best-seo-friendly-url-structure”, you can use a more concise URL like “https://www.example.com/best-seo-friendly-url-structure”.

Add pertinent keyword phrases.

Search engines can better grasp the content of your pages by including relevant keywords in the URLs, which will raise your rankings for those keywords. But avoiding going overboard and stuffing your URLs with too many keywords is crucial. Search engines may view doing so as spam and result in penalties.

Compared to a URL like “https://www.example.com/url-structure,” a URL like “https://www.example.com/best-seo-friendly-url-structure-for-blogs” is more descriptive and keyword-rich.

Use lowercase letters

In addition to being more aesthetically beautiful, using lowercase letters in URLs can help you rank better in search engines. Search engines view capital and lowercase letters as having distinct meanings, which can lead to URL discrepancies and confusion.

For example, a URL like “https://www.example.com/SEO-Friendly-URL-Structure” could be interpreted as a different URL than “https://www.example.com/seo-friendly-url-structure”, even though they both lead to the same page.

Best Practices for Creating SEO-Friendly URL structure

Best Practices for URL Length, Readability, and Keyword Inclusion

Your URLs should be brief.

Your URLs should be concise and straightforward to understand while yet include a sufficient number of pertinent keywords. In addition to being more user-friendly, shorter URLs can help you rank better in search engines.

The optimal URL should only have 2,083 characters, according to Google. To ensure they are simple to read and share, striving for URL lengths of 50–60 characters is preferable.

Make your URLs readable.

In addition to being more user-friendly, readable URLs can raise your search engine rankings. Avoid using jargon or acronyms that can confuse your viewers; instead, use language that accurately reflects the topic of your website.

For example, a URL like “https://www.example.com/best-seo-friendly-url-structure” is more readable and more accessible to understand than a URL like “https://www.example.com/best-sfus”.

Prioritize hierarchy and organization.

Creating a hierarchical structure for your URLs might make it easier for visitors and search engines to comprehend how your website is set up. Users may find it simpler to explore your website and get the information they need by using subfolders to organize your material by category or topic.

For example, a URL like “https://www.example.com/blog/seo-friendly-url-structure” is more organized and easier to navigate than a URL like “https://www.example.com/seo-friendly-url-structure-blog”.

Avoid changing URLs

It’s preferable to avoid changing a website page’s URL once you’ve established it unless it is necessary. Any links users have shared or saved may break if the URLs are changed, which can further confuse search engines.

If you need to update a URL, you should ensure that any traffic or links to the old URL are forwarded to the new one by setting up a redirect from the old URL to the new one.


Improving your website’s URL structure for search engines is a crucial component of search engine optimization. You may write URLs that succinctly convey the content of your pages and enhance your search engine rankings by adhering to the recommended practices described in this article.

Remember to use lowercase letters, use hyphens to separate words, avoid using stop words, and keep your URLs brief. Prioritize hierarchy and organization and only alter URLs when necessary.

By including these best practices in your URL optimization strategy, you may raise your website’s online exposure, increase traffic to it, and eventually boost your company’s online success.